Advertising often includes music because it can enhance the emotional impact of the message and create a memorable connection with the audience. Music has the power to evoke specific emotions and can help to create a mood or atmosphere that aligns with the brand's message. While music is a common element in advertising, there are certainly examples of successful ad campaigns that do not rely on music, instead using other audio elements or focusing on visual storytelling to convey their message. Ultimately, the decision to include music in advertising depends on the specific goals and target audience of the campaign. **

One can create advertising with music by first identifying the target audience and the emotions or messages they want to convey. Then, they can select music that aligns with the brand's image and the desired emotional response. The music should complement the visuals and the message of the advertisement, and it should be used strategically to enhance the overall impact of the ad. Additionally, obtaining the necessary rights and permissions for the music is crucial to avoid any legal issues. **

Music in advertising can be seen as both marketing and manipulation. On one hand, music is used to enhance the emotional impact of an ad and create a connection with the audience, which is a key aspect of marketing. However, it can also be seen as a form of manipulation, as certain types of music can influence the viewer's emotions and perceptions in a way that may not be entirely genuine. Ultimately, the use of music in advertising can be a powerful tool for both marketing and manipulation, depending on the intentions behind its use. **

Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions. **

A composer for advertising music is someone who creates original music specifically for use in commercials, promotional videos, or other marketing materials. This composer should have a strong understanding of how music can enhance the message and branding of a product or service. They should be able to work closely with clients to understand their needs and create music that effectively communicates the desired emotions and themes. Experience in composing music for various genres and styles, as well as a portfolio showcasing their previous work in advertising, would be beneficial for this role. **

In the Veltins advertising Pülleken, the music played is a traditional German folk song called "Ein Prosit." This song is commonly associated with Oktoberfest celebrations and is often played in beer gardens and festivals in Germany. The lively and upbeat tune of "Ein Prosit" adds to the festive and celebratory atmosphere of the Veltins advertising Pülleken. **

The appropriate advertising music for this image would be something upbeat and energetic, such as pop or electronic dance music. This type of music would complement the vibrant and dynamic atmosphere of the cityscape and convey a sense of excitement and modernity. It would also help to create a positive and engaging mood for the advertisement, capturing the attention of the audience and drawing them in to the message being conveyed. **

I recommend Spotify Premium as a good music app without advertising. With a premium subscription, you can enjoy ad-free music streaming, high-quality audio, and the ability to download music for offline listening. Additionally, Spotify offers a wide range of music genres and personalized playlists to cater to different musical preferences. **